Unit 5-Chapter4 (课件）-《跨境电商英语》同步教学（中国人民大学出版社）

Chapter4 Consumer Habits and Characteristics of Major Countries(I) Unit 5 After-sale Services of Cross-border E-commerce Acquire basic knowledge about diverse consumption habits of United States and Canada 1 Acquire basic knowledge about the culture and tradition of United States and Canada 2 Master the language skills of communicating with the customers from United States and Canada 3 Learning Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. A. Americans are frank and straightforward in most cases. Sellers should not beat around the bush when they communicate with American buyers. PART 1 Warming-up B. Canadians are hospitable and friendly. They like modern art and have a passion for sports, especially the winter sports. PART TWO Passage Reading PART 2 Passage Reading Consumption habit refers to psychological performance of stable preference for a certain object formed by consumption subject in actual long-term consumption. In short, consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. Diverse Consumption Habits and Traits of Major Powers (I) United States Rather than the price and packaging, people in the United States prefer to quality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers. People in the United States highly value the efficiency, thinking wasting time as wasti