Unit 5-Chapter2 (课件）-《跨境电商英语》同步教学（中国人民大学出版社）

Chapter2 Comments on Product/Service Unit 5 After-sale Services of Cross-border E-commerce Acquire basic knowledge about comments rating on Cross-border E-commerce platforms 1 Use communicative skills of reminding and convincing customersto give comments on products 2 Use appropriate expressions to reply to customers’positive comments and negative comments 3 Learning Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. A.My friend has decided to buy a silk scarf from this online shop because 98% of the buyers have given their favorable comments to this item. She said the buyers’ comments are reliable and objective. PART 1 Warming-up B. Customer’s review on Cross-border E-commerce is a good vehicle for word-of-mouth marketing. Customers’ positive comments can improve the products’ exposure rate. PART TWO Passage Reading PART 2 Passage Reading Comments on products refer to the service evaluation from buyers to sellers about the description accuracy of products, communication quality, response speed, and delivery time of products at the end of the transaction. For Cross-border E-commerce sellers, comments on products are very effective sales tools. More than 90% of buyers said they would read the comments before placing the order; more than 80% of the buyers said their buying behavior was affected by positive ratio and comments on products. If the buyer has real personal feeling and is impressed by the service after he confirms receipt, the buyer will be very happy to make a satisfactory evaluation on their own shopping experience. If the seller receives positive comments, he must express thanks, such as issuing coupons, promotion code, and special discounts to help buyers to purchase again. If the seller receives negative feedback, he must let the buyer expre