Unit 2-Chapter1(课件）-《跨境电商英语》同步教学（中国人民大学出版社）

Chapter 1 Alibaba.com Unit 2 Introduction to Cross-border E-commerce Platforms Acquire basic knowledge about Alibaba.com 1 Know the platform rules on Alibaba.com 2 Understand the importance of transaction policies and assurance service on Alibaba.com 3 Learn words and expressions concerning talking about Alibab.com 4 Unit Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Mr. Wilson escalated his refund dispute request last week and Alibaba.com asked him to provide evidence. He has written and uploaded evidence three times now, but he has not heard anything from Alibaba.com. What can he do about it? PART 1 Warming-up B. I ordered a dress from “Tangada woman. Store” clothing store. When I realized my item didn’t arrive within the promised shipping time, I started a dispute to get my money back. However, the seller refused to give me a refund and told me to wait longer. PART TWO Passage Reading PART 2 Passage Reading Launched in 1999, Alibaba.com is the leading platform for global wholesale trade. As part of the Alibaba Group, it is designed to make it easy to do business anywhere. By giving suppliers the tools necessary to reach a global audience for their products and by helping buyers find products and suppliers quickly and efficiently. It provides the fundamental technology infrastructure and marketing reach to support merchants, brands and other businesses that provide products, services and digital content to leverage the power of the Internet to engage with their users and customers. Their businesses are comprised of core commerce, cloud computing, digital media and entertainment, innovation initiatives and others. Through investee affiliates, it also sets its foot in the logistics and local services sectors. Alibaba.com Alibaba.com br