Unit 1-Chapter 3(课件）-《跨境电商英语》同步教学（中国人民大学出版社）

Cross - border E-commerce Development in China Chapter 3 Unit 1 Overview of Cross-border E-commerce Acquire basic knowledge about the characteristics of Cross-border E-commerce in China 1 Know the trends of Cross-border E-commerce in China 2 Know the main problems in the development of Cross-border E-commerce in China 3 Learn words and expressions concerning talking about above issues in the current situation and development trend of Cross-border E-commerce in China 4 Unit Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Jiang Yong, Lightinthebox’s vice president said, “Our businesses cover scores of countries and we hired some local people in after-sales service. We also established local warehouses. For example, U.S. and European customers can have their purchased goods directly returned to local warehouses instead of to China.” PART 1 Warming-up B. In 2014, fashion retailers Top Shop and Miss Selfridge announced partnership with Shangpin.com in hope of approaching Chinese customers. So far, over 20 British brands have established flagship stores in China’s major business-to-customer platforms. PART TWO Passage Reading PART 2 Passage Reading At present, there are mainly three characteristics of the Cross-border E-commerce development in China: the scale of Cross-border E-commerce continues to expand, and the proportion to import and export trade continues to rise; Cross-border E-commerce mainly relies on export business; Cross-border E-commerce is B2B-dominanted, and B2C is gradually emerging and developing well. Cross - border E-commerce Development in China The scale of Cross-border E-commerce continues to expand, and the proportion to import and export trade continues to rise As the current world trade tends to tighten, more and more enterpri