Unit 3（课件）-《物流专业英语》同步教学（大连理工大学出版社）

Packaging 　Part I　An Introduction to Packaging 　Part II Sample Communications 　Part III Practical Readings Part I　An Introduction to Packaging 　　包装是密封或保护产品以进行配送、仓储、销售和使用的一种科学，艺术和技术。包装也指设计，评估和生产包装的过程。包装可描述为一个准备货物运输、仓储、物流、销售和最终使用的协调系统。在许多国家，它完全融入到政府，企业，机构，工业和个人的使用中。 　　Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Part I　An Introduction to Packaging 　　包装一般可分为消费（内）包装和工业（外）包装。 　　Packaging can generally be divided into consumer (interior) packaging and industrial (exterior) packaging. Part I　An Introduction to Packaging 　　消费（内）包装 　　营销部门应当参与到消费（内）包装设计中去，因为这种包装为营销提供了激励消费者购买产品的信息。消费（内）包装也有可能用来和零售商货架上的其它竞争产品区分开来，以吸引消费者注意。例如，听装咖啡标签上的颜色越亮，就越有可能会吸引消费者的注意。 　　Consumer packaging 　　The marketing department should be involved with consumer (interior) packaging as this packaging provides information that encourages the consumer to buy the product. Consumer packaging also has the potential to set the product apart from other products which are competing for the attention of customers on retailers’ shelves. The brighter the colour of the label on, for instance, the tin of coffee, the more likely it will attract the attention of the customer. Part I　An Introduction to Packaging 　　设计消费（内）包装时，应考虑零售货架的利用率、产品的保护、方便顾客以及成本。这种包装往往导致不符合物流要求, 如存储密度。低密度包装带来更高的运输成本和更大的仓库空间。 　　When designing consumer packaging, one should consider retail shelf utilization, protection of the product, customer convenience, and cost. The result is that packaging often does not comply with logistical requirements such as density of storage. Low-density packaging brings about higher transport rates and greater wareh