Unit 2（课件）-《电子商务英语》同步教学（大连理工大学出版社）

Learning Objectives Upon completion of this chapter, you will be able to: ● understand e-commerce business models. ● know the major types of e-commerce. ● understand business-to-consumer e-commerce. ● describe the three business models for business-to- business e- commerce. ● describe the five major activities involved in conducting B2C e- commerce. ● understand the advantages of B2B e-commerce. Unit 2 Models of E-commerce Passage A E-commerce Business Models 2.1 　　As it is mentioned in Unit 1, the ultimate goal of an e-business is to generate revenue and make profits, similar to traditional business. It is factual that the Internet has improved the productivity for almost all the companies and organizations that are using it. Nevertheless, the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal, different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue, an e-business either sells products and services or shortens the link between the suppliers and the consumers. Many business-to-business enterprises try to eliminate the middleman by using the Web to deliver products and services directly to their customers. By doing this they may be able to offer cheaper products and better customer service to their customers. The end result would be a differentiation between them and their competitors, increased market share, and increased customer loyalty. Products sold by e-businesses could be either traditional products, such as books and clothing, or digital products, such as songs, computer software, or electronic books. Passage A 　　E-commerce business models are either extensions or revisions of traditional business models, such as the advertising model, or new types of business models that are suitable for the Web implementation, such as the infomediary model. Merchant, brokerage, advertising, mixed, infomediary and subscription are t