Unit 1 Part4（课件）-《商务英语听说教程专业篇II》同步教学（大连理工大学出版社）

Unit 1 Marketing 1. To be familiar with the definitions of marketing; 2. To learn about the 4Ps of marketing; 3. To know how to analyze the SWOT of a company; 4. To be able to determine a proper price of a product. Learning Objectives Lead-in Focusing on Listening Listening and Speaking Viewing and Speaking Focusing on Speaking Checking Yourself 2 Viewing and Speaking Best Pricing Strategy Part 4 Viewing and Speaking Watch the video and answer the following questions. 1. To put it simple, what should be considered when you price your products? ______________________________________________________________ 2. How many categories can products be divided into? What are they? ______________________________________________________________ 3. What pricing strategies can you apply for different products? ______________________________________________________________ ______________________________________________________________ 4. Why can’t you reposition your products in the future? ______________________________________________________________ ______________________________________________________________ Making sure I know my product category and my positioning strategy. Two categories. One is a generic product, and the other is a specialty product. For a generic product, we should just use cost plus profit pricing strategy. For a specialty product, you can set whatever price you want. The moment we enter the market with our product positioning and pricing strategy, it will stay in there forever. Part 4 Viewing and Speaking Watch the video again and discuss the following questions. 1. Why is a 256GB iPhone 7 which is priced at $849 more in demand than a Freedom 251 smart phone which is priced only at $4 a piece? _____________________________________________________________________ _____________________________________________________________________ 2. Are you a price-conscious shopper? Why or why not? _________________________________________________________________