Unit 1 Part3（课件）-《商务英语听说教程专业篇II》同步教学（大连理工大学出版社）

Unit 1 Marketing 1. To be familiar with the definitions of marketing; 2. To learn about the 4Ps of marketing; 3. To know how to analyze the SWOT of a company; 4. To be able to determine a proper price of a product. Learning Objectives Lead-in Focusing on Listening Listening and Speaking Viewing and Speaking Focusing on Speaking Checking Yourself 2 3 Listening and Speaking SWOT Analysis Part 3 Listening and Speaking Listen to the dialogue and answer the following questions. 1. What does SWOT stand for? ___________________________________________________________________ 2. What are internal factors and external factors? ___________________________________________________________________ 3. What is the purpose of SWOT analysis? ___________________________________________________________________ 4. What is the good news Eric mentions? ___________________________________________________________________ SWOT stands for strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. To add value to the products and services. The company will form a joint venture with an American company. 听力原文 Part 3 Listening and Speaking Tapescript (J — Jessy, E — Eric) J: Hi, Eric. E: Hi, Jessy. J: Eric, can you tell me something about SWOT analysis? E: Sure. SWOT analysis is a tool for auditing an organization and its environment. SWOT stands for strengths, weaknesses, opportunities and threats. J: Oh! Sounds interesting. E: Strengths and weaknesses are internal factors. Opportunities and threats are external factors. J: Then we should try to turn our weaknesses into strengths, and threats into opportunities. E: Yes, you’ve got the ABC of it! Actually, SWOT analysis gives managers options to match internal strengths with external opportunities. J: So the outcome hopefully will improve our competitive advantage. 返回听力 听力原文 E: Yes, the main purpose of the analysis is to add value to ou