Unit 1 Part1（课件）-《商务英语听说教程专业篇II》同步教学（大连理工大学出版社）

Unit 1 Marketing 1. To be familiar with the definitions of marketing; 2. To learn about the 4Ps of marketing; 3. To know how to analyze the SWOT of a company; 4. To be able to determine a proper price of a product. Learning Objectives Lead-in Focusing on Listening Listening and Speaking Viewing and Speaking Focusing on Speaking Checking Yourself 2 Work in groups and discuss the following questions. 1. What do you care about most, price, quality or promotional activities, when you want to buy something? Why? 2. What promotional activities are you interested in? When I want to buy something, what I care about most is promotional activities because I can benefit a lot when promotional activities are held. Sometimes I can buy something at half of the original price and sometimes free gifts are given away. Buy one get one free; coupons; customer loyalty cards; product discounts; gifts with purchase. Part 1 Lead-in Marketing Your Business for Success Part 2 Focusing on Listening Listen to the dialogue and match the 4Ps with the statements. 听力原文 Part 2 Focusing on Listening Tapescript (D — Daniel, A — Amanda) D: How is your new job, Amanda? A: Challenging. I used to think the Marketing Department was mainly engaged in selling. But now I have found it is quite another story! D: Oh, yes. Many people mistake marketing for selling. Actually, marketing is the process of interesting potential customers and clients in your products or services. A: You have said it! D: The purpose of marketing is to drive sales. Good marketing can get potential customers and even put a product into a potential customer’s hands. A: Yes, but it’s not successful marketing until the customer has bought the product. D: Yes, that’s the essence! 返回听力 听力原文 返回听力 A: I heard there are four Ps of marketing. D: Yes, marketing involves researching, promoting, selling and distributing your products or services to satisfy customers’ needs and wants. The four Ps of mar