Lesson 14（课件）-《商务英语写作训练》同步教学（大连理工大学出版社）

Lesson 14　 Product Descriptions Objectives Write product descriptions in a clear, concise and persuasive manner; Connect the product’s features to its benefits; Create sensory images with sensory words; Use the passive voice properly. Objectives 　　A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with details about the features and benefits of the product so they consider it necessary to buy. 　　Some product descriptions also contain information on product options such as different shapes, sizes, and specifications, to help potential buyers make the right choice. Good product descriptions are often accompanied by a gallery of product photos highlighting the list of features described in the product description. Getting Started Discuss the following questions with your partner. 1 • When you are trying to buy something in an online store, how can you learn about the features and functions of the product? • What information would you like to get from the description of the product? Getting Started Look at the following picture and the product description. What information can you learn from the text? Can the information help you decide whether to buy the cleansing bar? Why? 2 　　Selected by House Beautiful Magazine as Best For The Bath, our award- winning Natural Honey Facial Cleansing Bar is enriched with natural skin nourishing extracts, honey and royal jelly. Remove dirt and impurities from your sensitive skin with our all-natural cleansing bar. Our gentle formula is especially designed to help neutralize skin irritations. This therapeutic blend is great for all skin types, especially sensitive or problematic skin, gentle yet effective. 　　Directions: Wet the bar, lather, massage into facial skin, avoiding the eye area and rinse thoroughly. Sample Study Sample 1 Description The Kennedy Barrel Chair is one of Sean and Catherine’s favorite pieces. Th