Lesson 13（课件）-《商务英语写作训练》同步教学（大连理工大学出版社）

Lesson 13　 Company Profiles Objectives Learn about the basic information included in a company profile; Include corporate social responsibility in the profile; Use the active voice properly; Avoid run-on sentences. Objectives 　　A company profile is a professional introduction to the business and aims to inform the audience about its products and services. It summarizes information about an organization’s business activities, mission, history, resources and capability to deliver a product or service. Policies related to social responsibility and company culture can also be added. The section “About Us” on the website covers the brief introduction to the company. The length of a company profile is dependent upon how much information the company decides to share and the purpose of the company profile. A well-written company profile can help companies win business, attract investors, recruit great people and build a strong reputation. Getting Started Read the following entry in a business directory. Then write a brief introduction to the company. 1 Which company would you like to join after graduation? What impresses you most about the company? 2 Mars Corporation Limited Headquarters: New York, USA Sales: US$2.8 billion Products: Computer-based information systems, document processing Employees: 21,000 Subsidiaries: Businesses in 52 countries Sample Study Sample 1 Company Profile China FAW Group Corporation (short for FAW), formerly China First Automobile Works, can trace its roots back to July 15, 1953, when its first assembly plant started to be constructed. FAW is one of China’s oldest and largest automotive manufacturers, with registered capital of RMB 35.4 billion yuan and total assets of RMB 488.94 billion yuan. FAW is headquartered in China’s northern city of Changchun, Jilin province, and the manufacturing plants are located in north-eastern China’s Jilin Liaoning and Heilongjiang provinces, eastern China’s Shandong province and Tianjin municipality, sout