第2篇 section 8（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/08 Situation Maintaining Customer Relationship Good maintenance of customer relationship can help to attract more regular customers to an e-shop, lower the marketing cost, enhance the profit margin of each order and achieve sustainable operation of the shop. New products being launched, sales promotion to be carried out, upcoming festivals and holidays. These are all good chances for marketing to old customers. Background Information 做好客户关系维护能够帮助店铺吸引更多的回头客，降低营销成本，提升客单利润率，帮助店铺可持续运营。 店铺上新、促销以及节假日来临前，都是对老客户开展营销的好时机。 Background Information Specimen Letter 1-Sending the Latest Catalogue Subject: New Arrivals! Dear customer, We are going to update a batch of new items in our e-shop this Friday. They are the newest designs of our company. I have prepared the catalogue and photos of these items for you. Just click this link to browse: https://www.aliexpress.com/store/newarrivals/912065423 If you’re interested in any of them, we will offer a 10% discount on your order. Hope to see you in our store. Best regards, Maggie Task 1 Specimen Letter 1-参考译文 主题：新品上架！ 亲爱的顾客： 本周五我们店铺将上架一批新品。全都是公司最新的设计。我已经把产品目录和图片发送到您的邮箱。如果您对产品感兴趣，我们还将为您的订单提供9折优惠。 期待您的光临。 谨致问候 Task 1 Specimen Letter 2-Sending Promotion Information Subject: Summer Clearance! Absolutely Last Chance! Dear customer, As autumn is approaching, there is a clearance sale for the summer clothes in our e-shop. All the summer clothes will be sold at a 50% discount. What’s more, if the amount of your order is over $200, you will have an additional $15 off. This promotion will last for only 3 days from Aug. 15th to Aug. 17th. You can’t miss it! Best regards, Maggie Task 2 Specimen Letter 2-参考译文 主题：夏季清仓！最后的机会！ 亲爱的顾客： 秋季临近，我们网店正在举行夏季服装的清仓售卖活动。所有夏装均5折出售。此外，如果订单金额超过200美元，还能额外优惠15美元。 本次促销的持续时间为8月15日至8月17日。千万别错过哦！ 谨致问候 Task 2 Specimen Letter 3-Sending Seasons Greetings Subject: Merry Christmas! Dear customer, Christmas is coming. I would like to extend my warm greetings to you. Also I would like to express sincere thanks for your s