第2篇 section 3（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/03 Situation Asking for Payment Payment is the key step in the operation of a Cross-border E-shop. It’s only after the buyer has completed payment that the seller can make shipment. As to the buyer, he won’t make payment until he is sure that he can receive the right goods he ordered. In this link, the seller may encounter the following situations: When the buyer has placed the order but has not paid, a letter should be sent to him to push him to make payment as soon as possible. There is a price protection practice in some countries. The buyer can get a partial refund if he can show that the item he bought from the shop is on sale at a lower price in another shop within a fixed time frame. The buyer wants to cancel the order or exchange the items after payment. Whatever the case is, the customer service stuff should pay immediate attention and handle the matter in an appropriate way. Background Information 在跨境店铺的运营中，付款是交易的重要环节，只有买方真正完成付款后，卖家才能安心发货。而买方也只有在确保付款后能在预期的时间内收到所订购的货物后才会安心付款。在这个环节，卖家可能会碰到以下几种情况： 当遇到买家拍下了订单但尚未付款时，需写信催促他尽快付款； 有些国家存在“价格保护”的做法，如果顾客在你家购买商品后能证明其他卖家的价格比你低，他有权让你退还差价； 顾客付款后想撤销订单或者想更换货物等； 无论遇到哪种情况，客服人员都应该高度重视，及时处理。 Background Information Specimen Letter 1-Pushing Payment Dear friend, We appreciated your purchase from us, but it seems the order is still unpaid. This is a friendly reminder to you to complete payment as soon as possible. This special deal will end in 2 days and if you make payment before the deadline, we’ll send you a gift with your order. After the payment is confirmed, we will process the order and ship it out soon. So the earlier you make payment，the sooner you get the product. If there is anything we can help, please feel free to contact us. Thanks again! Looking forward to hearing from you soon. Sincerely, Task 1 Specimen Letter 1-参考译文 Dear friend, 感谢您在我店铺里下订单，但好像至今未付款。 我们善意地提醒您尽快付款，特价活动还有两天就结束了，如果您在截止日前付款，我们将随单赠送礼品一份。当我们确认您已付款，我们将立刻安排发货。所以，您越早付款就越早收到货物。 再次感谢您的订单，期待早日收到您的回复。 Sincerely, Task 1 Specimen Letter 2-Reques