第2篇 section 1（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/01 Situation Introducing E-shops and Products Similar to traditional trade links, a complete cross-border e-commerce sales service process should include three parts: pre-sales service, in-sales service and after-sales service. Developing customers is one of the duties of pre-sales customer service agents. In developing potential customers or new customers, the customer service agent needs to recommend his e-shop and products to them, which requires him to have a full knowledge of the history, technology, strength, functions and features of the shop and products. The familiarity with the shop and products reflects the professionalism of the seller, and “professionalism” is an important factor in leaving a favorable impression on the customer. Another important thing to do is to attract the customer’s attention and let him know the advantages and characteristics of your shop and products. In other words, you should highlight the selling points of your products. Background Information 与传统的贸易环节相似，一个完整的跨境电商销售服务流程应该包括售前服务、售中服务与售后服务三个部分,开发客户则是售前客服的工作之一。 开发潜在客户或新客户，通常需要进行店铺及产品信息的推介，这就要求跨境电商客服对公司的历史、技术、实力、产品的功能和特点等有充分的了解，卖家对店铺和产品的熟悉程度反映了其专业性，而“专业”是与客户之间建立第一好感的重要因素。 此类推介还需吸引对方注意力，让客户知道你店铺和产品的优势和特点，简言之，就是要突出产品的卖点。 Background Information Specimen Letter 1-Introducing an E-shop Dear friend , Thank you for taking a few minutes to read about the recommendation of our shop. We are one of the biggest suppliers of Ladies’ Dresses on Ali-express. With more than 5 years’ experience in the world trade, we are able to provide favorable prices, superior quality and excellent service. Our products are mainly sold to people aged 18-26 in European market. The styles are in line with the latest international trends. We will check our products carefully before shipping them out, and we promise to give you a full refund if the products have any quality problem. Here is our website: www.xxxxxxx.com and we will be happy to send you some samples upon request. If you have any questions, plea