第一篇 section 18（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/18 Situation Agency Be familiar with the words and expressions used in duplicate orders and repeat orders Be able to write letters of placing, accepting and refusing duplicate orders and repeat orders Aims Today In commercial circles， agency is usually contracted between the two parties, a principal and an agent，the latter being authorized to act under the control and on behalf of the former on a commission basis in business transactions with a third party . In foreign trade , a seller in the name of a principal may authorize an agent abroad to push his goods and complete business. There are three kinds of agents : commission agent，general agent and exclusive agent. A commission agent is an agent specializing in buying or selling goods for a principal in another country for a commission. Such agents always execute the orders given by a principal to buy or to sell goods for payment of a fee or a commission based on the value of the deal. Background Information A general agent is an agent who is authorized to do all the acts related to the principal's business , which may include negotiating contracts，establishing credit，arranging for shipping and setting up overseas offices and outlets. Sole agency is also called exclusive agency. He is entitled to an exclusive right to sell the designated goods for the principal in a specified area within a stated period of time.Once a sole agent is appointed,the principal is no longer in a position to sell directly or indirectly the same kind of goods to any other buyers in that specified area within the validity of the sole agency agreement. Background Information 在商界,通常在委托人和代理人双方之间签订合同,代理人根据委托人的授权行事或在收取佣金的基础上代表委托人与第三方进行贸易。在对外贸易中,卖方可以以委托人的身份授权其在国外的代理代销商品、完成业务。代理主要有三种:佣金代理、总代理和独家代理。 佣金代理专为另一国的委托人买卖货物而获取佣金。这种代理为其委托人销售或者购买提供货物,并按照交易的金额提取佣金。 Background Information 总代理可以作为委托人的全权代表从事与委托人有关的业务，可能包括交易磋商、开立信用证、安排装运以及建立海外分支机构或经销店等。 独家代理在特定地区和一定期限内，对指定的商品享有专营权。一旦指定了独家代理，委托人在独家代理协议的有效期内，不得在指定范围内直接或间接向其他买家销售同种商品。 Background Information Spec