Project 2（课件）-《外贸英文函电》同步教学（大连理工大学出版社）

Establishing Business Relations Project　2 1 01 2 01 1. To learn about the channels of getting business customers and opportunities; 2. To master the useful expressions, including words, phrases and sentences for letters of establishing business relations; 3. To establish business relations by writing letters or emails; 4. To build up active consciousness in business communication. Learning Objectives 3 02 Part 1 Basic Knowledge 1. Channels of Seeking New Clients 　　Seeking new clients and establishing business relations are the first step in foreign trade transactions. It is vitally important to write appropriate business letters for both a new dealer and an old one. There are several channels through which you can obtain the desired information about new markets or new customers: (1) the advertisements in the media (newspaper, broadcast, TV, Internet); (2) the exhibitions and trade fairs; (3) the introductions from the subsidiaries, agents abroad; (4) the introductions from business associates; 译　文 4 02 Part 1 Basic Knowledge (5) the self-introductions or inquiries from the merchants abroad; (6) the business directories; (7) the banks and insurance companies; (8) the Commercial Counsellor’s Office; (9) the chambers of commerce both at home and abroad; (10) potential customers on B2B sites or companies online looking for source products. 译　文 5 02 Part 1 Basic Knowledge 2. Writing Points of a Letter of Establishing Business Relations 　　When you write a letter to start business with another company, you’re supposed to make it brief, clear and polite. The letter of establishing business relations should include the following: (1) the source of information, i.e. how and where the writer got the customer’s information; (2) the intention or desire of writing the letter, i.e. hoping to establish business relations; (3) the self-introduction, including the business scope, condition, products and the financial status; (4) the reference as to the financial status, i.e. refer