Lesson 1（课件）-《商务英语写作训练》同步教学（大连理工大学出版社）

Objectives Be aware of the basic principles of business writing; Achieve clarity in business writing; Adopt proper you-attitude in business writing; Identify the basic sentence elements. Lesson 1　A GeneralIntroduction to Business Writing Objectives 　　Business writing, also known as business communication and professional writing, is a type of written communication, usually with standard structure and style. It is a critical part of everyday professional life. Every email, memo, proposal, or report is an opportunity to impress your audience and advance your ideas. 　　In writing a business document, writers should consider two elements: the purpose and the audience. They will set the tone, style, and structure of the document. Business writing serves one or more of the following purposes: 　　•to convey information; 　　•to deliver news; 　　•to direct action; 　　•to explain or justify; 　　•to influence someone to take action. Lesson 1　A GeneralIntroduction to Business Writing Getting Started Read the following conversation between a man and a woman. Pay attention to the underlined parts. Suppose you are the man and you could not make the phone call because of the time difference. Send Janet an email instead to explain the situation. 1 Hello, this is John in Purchasing. It’s about Janet Smith’s order of January 25. Can I have a word with her? Sorry, John. This is Ann. She won’t be in till tomorrow. Can I take a message? Thanks. I’m afraid we’ve got problems with some of the items she ordered. She asked for twenty packets of green photocopy paper but unfortunately our suppliers have said that although they can send almost any other color right away, they can only send that one to us on Friday. Can you ask her if she’ll take another color — the blue is nice — or will she wait? M: W: M: Lesson 1　A GeneralIntroduction to Business Writing Getting Started Read the following conversation between a man and a woman. Pay attention to the underlined parts. Suppose you are the man and