Project 1 Part4（课件）-《外贸英文函电》同步教学（大连理工大学出版社）

Basic Knowledge of Business English Letter Writing Project　1 1 01 2 01 1. To learn about the basic knowledge of business English letter writing; 2. To master the form and structure of a business English letter; 3. To master the writing principles of a business English letter; 4. To grasp the sense of rules in the future career. Learning Objectives 3 02 Part 4 Writing Principles of Business English Letter Writing 　　With the development of foreign trade, business English letters play an important role in business communication. The following principles of 7Cs help finish a correct and effective business English letter in communication. 1. Courtesy（礼貌） 　　Courtesy is not mere politeness. In letters, the writer should take the reader’s feelings and points of view into consideration. To be courteous, the writer should avoid expressions that are likely to give offense. Other useful tips include: apologize naturally; answer correspondence promptly; focus on“you”instead of“I”or“we”. 译　文 4 译文 第四部分:商务英语信函写作原则 随着对外贸易的发展，商务信函在商务交流中起着重要的作用。以下7c原则有助于完成一封正确有效的商务信函。 (1)礼貌性原则 礼貌不仅仅是只是客气。在写作中，我们应该考虑读者的感受和观点。出于礼貌，作者应该避免可能冒犯他人的表达。其他有用的建议包括:很自然地给予和道歉;回答信件及时;关注“你”而不是“我”或“我们”。 返回 02 Part 4 Writing Principles of Business English Letter Writing 2. Consideration（体谅） 　　The principle of consideration requires the addresser to be in“Your-attitude”rather than“We- attitude”,which means the wording of business letters should consider the reader’s requests, needs, and desires. 3. Completeness（完整） 　　The principle of completeness requires providing all the necessary information and data. Before the writer sends his/her business letter, he/she should make sure that all the matters have been discussed or all the questions are answered. 译　文 6 译文 (2)体谅性原则 体谅性原则要求寄信人的态度是“你的态度”而不是“我们的态度”，这意味着商业信函的措辞应该考虑到读者的要求、需要和愿望。 (3)完整性 完整性原则要求提供所有必要的信息和数据。在你发出商业信函之前，你应该确定是否所有的问题都已经讨论过了，或者所有的问题都得到了回答。 返回 02 Part 4 Writing Principles of Business English Letter Writing 4. Clarity（清楚） 　　Clarity is probably the most import