第一篇 section3（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/03 Situation Samples Be able to understand the function of samples, especially duplicate samples. Be able to write letters related to samples, including asking for samples, sending samples to the buyer or seller, confirming duplicate samples. Be familiar with the words and expressions related. Aims Today A sample refers to the article which is selected from a batch of goods to represent the quality of the whole lot. It is often taken out from a whole lot or specially designed and processed that is given to encourage prospective customers to buy the product. It plays an important role in international trade. When a sample is used for exhibition, it serves the purpose of advertising and can give the potential buyer a clear idea of the product. If it is sale by sample, the quality of the bulk of goods must be as good as that of the sample. According to the function of samples, it can be classified into different categories, like advertising sample, reference sample, testing sample, modified sample, approved sample, pre-production sample, production sample, shipment sample, etc. In business transactions, which party should bear the sample fee and its postage is an issue that should be dealt with flexibly according to different situations. Background Information 样品是指能够代表一整批货物质量的实物，通常是指从一批货物中抽取出来或由生产和使用部门设计加工出来能够代表出售货物品质的少量实物，用于向潜在的客户推广自己的产品。样品在国际贸易中发挥了重要的作用。当样品作为产品展示和推广时，可以使买方对产品的整体特征有清晰地了解。如果是将样品品质作为商品交付的标准，交货品质要与样品一致。 根据样品的功能，一般可以分为：宣传推广样、参考样、测试样、修改样、确认样、产前样、生产样、出货样等。 在业务中，关于样品收费是一个难题。哪一方收取样品费用和运费要区别和灵活对待。 Background Information Specimen Letter 1-Asking for Samples Dear Sirs， We learn from Canton Trade Fair that you deal in toys, so we are writing to you to establish business relations with you. As one of the leading importers in this line for many years, we have wide business connections with reputed wholesalers and distributors at our end. We feel sure that we can sell large quantities if your goods are favorable in price and excellent in quality. It wou