第一篇 section 1（课件）-《外贸英语函电》同步教学（大连理工大学出版社）

/01 Situation Invitation Be able to write letters of invitation. Be able to write the reply to the letter of invitation, accepting the invitation or declining the invitation. Be familiar with the words and expressions used in inviting people to the China Import and Export Fair (the Canton Fair) or to the factory. Aims Today Invitation letters are commonly used in our daily life and business activities. It is one of the most popular ways of inviting relatives, friends, colleagues or business clients to important events, including personal occasions as well as business events, etc. Business events refer to sales promotion, annual conference, trade fair, opening ceremony, anniversary occasion, dinner, reception party, etc. Compared with personal invitation letters, a business invitation letter should be formal and respectful. It plays a positive role in developing a good relationship with customers and prompting new business. An invitation letter serves two purposes. It is not only used to invite someone to an event but also to ensure that the recipient agrees to attend it. In this way, the letter of invitation maintains an element of persuasion. Background Information 邀请函在我们的日常生活以及商业活动中应用得非常广泛。主要用于邀请亲戚、朋友、同事或者商业伙伴参加重要的私人活动以及商务活动。商务活动主要指促销、年会、交易会、开幕式、周年纪念活动、宴会、招待会等。 与私人邀请信相比，商务邀请信更加正式、礼貌。在发展与客户之间的友谊以及开发新客户等方面，商务邀请信都发挥了积极的作用。 邀请信有两个目的， 不但要邀请对方参加活动，而且要确保被邀请者接受邀请。这样，邀请信就包含劝说的因素。 Background Information Specimen Letter 1-Invitation for a Trade Fair Dear Mr. Gable We would like to extend to you an invitation for your visit to the 126th Canton Fair — China Import and Export Fair, during Oct. 31 to Nov. 4 (Autumn Fair), 2020. As you know, this fair is especially held for the import and export commodities from China. It is known as the No.1 fair in China and also the best one around the world. A great variety of samples newly designed by our manufacturers will be on display at our stands in the fair. Our Booth No is 2.1H11 and it would be a great pleasure to meet you the