Unit15（课件）-《商务英语(外贸英语实务)》同步教学（大连理工大学出版社）

Trade Forms UNIT 15 Case Lead-in PART 1 Reading PART 2 Sample Conversations PART 3 Case Lead-in Part 1 　　An American company A signed a sole agency agreement with a Hong Kong company B for 2 years and appointed B as the sole agent. During the 2 years, A succeeded in improving the product’s property and appointed another Hong Kong company C as the sole agent of the improved product. Did A have the right to do this? Why? 　　A vast amount of international trade is handled not only by direct imports and exports between importers and exporters but also by indirect means such as agency, distribution, countertrade, consignment and bidding. An important reason for appointing a foreign agent or distributor is his knowledge of local conditions and the market in which he will operate. Countertrade can achieve the exchange of goods for goods. Consignment helps the exporter introduce goods to a foreign market without losing control of the title of goods. Bidding is commonly used for government construction projects and purchase of goods in large quantity. Reading Part 2 Trade Forms 　　International trade forms refer to the common practices and channels between countries for the flow of goods or services. Every international trade transaction is carried out through certain trade form. Besides the direct trade forms of importation and exportation, there are also some indirect ones such as agency, distribution, countertrade, consignment and bidding. Chinese Reading Part 2 贸易形式 　　国际贸易形式是指国际间商品或服务流通的惯例做法和渠道。每一笔进出口贸易都是通过一定的贸易方式来进行的。除了直接进出口的贸易形式，国际贸易通常可采取其他一些间接的方式，如代理、经销、对销贸易、寄售和招标等。 English Reading Part 2 Agency 　　An agent is a middleman who acts on behalf of a principal in specific matters. Many kinds of agents are active in international business nowadays, such as forwarding agents, clearing agents and selling agents. What will be discussed here is selling agents. A selling agent can only operate within the marketing area authorized by the principal. It does not need to carry stock.