Unit 1 Cross-border E-commerce（课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Unit 1 Cross-border E-commerce English Course for Cross-border E-commerce 1 Can talk about products Can make a self-introduction Can make a resume Objectives Know cross-border e-commerce platforms Know international trade Know how to make a career plan t CONTENTS Career Zoom In 03 Real-Life Practice 04 01 Lead in 02 Profession Zoom In 3 PART 01 Lead In 4 E-Time E-Life On the background of Cross-border E-commerce trade, what are the business procedures of exporter and importer respectively? Warming up 5 The Business Procedures of Exporter Market Survey Seek for potential customers Make an offer Sign a Contract Manufacturing and Shipping Receipt of Payment STEP 01 STEP 02 STEP 03 STEP 04 STEP 05 STEP 06 6 02 04 01 06 03 05 Searching the products Sifting and sorting the information Make an inquiry Sign a Contract Make a payment Take delivery The Business Procedures of Importer 7 Discuss in pairs and give your own understanding about the following two flow charts: This is the procedures of cross-border trade from the online merchant to the target clients based on cross-border platforms such as B2B or B2C. Online merchant includes manufacturer, trader and distributor. 3. Target clients refer to the cross-border parties of B2B and B2C. Cross-border E-commerce Manufacturer Online Merchant B2B or B2C Cross-border E-commerce platform Online Merchant Target Consumer 9 This chart reflects how sales can get your customers. There are three channels to seek for customers including trade fair, cross-border platforms and business email. Manufacturer Trade Show Foreign Importer B2B, B2C E-mail Directions: Translate the following names of E-commerce platforms. Then categorize them into two groups——B2B or B2C. ①Alibaba: ②Ali-Express: ③DH-gate.com: ④Made-in-China: ⑤Global-sources: ⑥Dragon-guide: ⑦Lightinthebox: ⑧Ecplaze: ⑨DIYTrade: B2B: Alibaba, B2C: AliExpress, ①Alibab