Unit 3 （课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Unit 3 E-shop Business & Follow-up Learning Objectives In this unit, you will learn: • to learn the types of inquiry on cross-border e-commerce platforms; • to understand and master the expressions of communication on cross-border e-commerce platforms; • to apply the expressions and intercultural ability to communicate with your customers online; • to cultivate critical thinking of the development trend of cross-border e-commerce rules and regulations. CONTENTS Part Ⅰ Lead-in Profession Zoom In Part Ⅱ Career Zoom In Part Ⅲ Real-Life Practice Part Ⅳ Listening Reading Speaking Listening Reading Speaking Writing Task 3 Part Ⅰ Lead-in Task 1 1. Directions: Write the full names of the following abbreviations and translate them into Chinese. (1) OEM __________________________________________. (2) ODM __________________________________________. (3) OBM __________________________________________. (4) IBM __________________________________________. Original Entrusted /Equipment Manufacturer 原始委托/设备制造商 Original Design Manufacturer 原始设计制造商 Original Brand Manufacturer 原始品牌制造商 International Brand Manufacturer 国际品牌制造商 PartⅠ Task 2 Directions: Discuss in pairs. What is the meaning of Request for Quotation(RFQ)? Are there a relationship between RFQ and business inquiry? 　　RFQ(request for quotation). 书面意思是报价请求，这个字眼往往出现在跨境电商B2B的平台上，这是一种不同于传统外贸的一对一的询价，而是买方把自己的需求以RFQ的形式发布在跨境电商平台上，卖方审读进口方的要求觉得可行，并直接在RFQ页面进行报价。以Aliababa.com的RFQ为例，一般支持10个商家对其进行报价，如果出口方的等级比较高，可以在10个商家的基础上再进行报价，但最多不超过12家。RFQ有点类似我们现实商务活动中的竞标行为。　　注意：一个RFQ 可以是虚盘，也可以是实盘，往往经过卖方报价之后，买方会还盘。 如果是实盘，最后买卖双方会敲定在一个都同意的价格上，这时买卖就成交了。 　 　　RFQ 从某种意义上说就是business inquiry 的一种. PartⅠ Profession Zoom In Part Ⅱ Before You Read: As you read the following text, use your dictionary as little as possible. If necessary, mark the words you don’t understand and check them later. About Amazon 　　Amazon, founded in July 1995, is one of the largest e-commerce websites in the world. At the beginning, Amazon only engaged in online book, DVD, CD, computer,