Unit 2 （课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Unit 2 Platform Selecting & Product Description Learning Objectives In this unit, you will learn: • to learn how to choose an appropriate cross-border platform; • to understand and master the expressions of product description; • to apply the expressions and intercultural ability to select product keywords; • to cultivate critical thinking of sustainable development of cross- border e-commerce. CONTENTS Part Ⅰ Lead-in Profession Zoom In Part Ⅱ Career Zoom In Part Ⅲ Real-Life Practice Part Ⅳ Listening Reading Speaking Listening Reading Speaking Writing Task 3 Part Ⅰ Lead-in Task 1 Directions: Discuss with your partner and answer the questions with the help of the following pictures. PartⅠ Task 1 Directions: Discuss with your partner and answer the questions with the help of the following pictures. (1) Suppose you are a buyer, and how do you select the products and suppliers? (2) Suppose you are a purchasing manager, and how do you select the products and suppliers? PartⅠ Task 2 Directions: Write the product titles according to the product keywords given below. (1) children, winter vest, yellow (2) boys, winter, down jacket (3）cashmere, women, scarf ① yellow children winter vest ② boys winter down jacket ③ women cashmere scarf PartⅠ Profession Zoom In Part Ⅱ Before You Read: As you read the following text, use your dictionary as little as possible. If necessary,mark the words you don’t understand and check them later. AliExpress——Smarter Shopping, Better Living 　　Launched in April 2010, AliExpress is a global retail marketplace targeted at consumers worldwide. Many of them are in Russia, Brazil and the United States. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and to have access to a wide variety of products at competitive prices. Reading Part Ⅱ 全球速卖通：便捷购物，让生活变得更加美好 　　全球速卖通创立于2010 年4 月，是阿里巴巴旗下专门打造的、针对全球消费者的国际零售平台。全球速卖通大多数用户来自俄罗斯、巴西和美国。世界各地的消费者可以通过全球速卖通，直接以实惠的价格从中国制造商和分销商手中购买多种不同的产品。 Great Value