内容正文:
Unit 1
An Overview of
Cross-border
E--commerce
Learning Objectives
In this unit, you will learn:
• to understand and master the expressions of cross-border
e-commerce;
• to acquire basic knowledge about cross-border e commerce
and introduce relevant topics orally;
• to apply language skills to solve the problems of cross-
border e-commerce;
• to cultivate critical thinking of sustainable development of
cross-border e-commerce.
CONTENTS
Part Ⅰ
Lead-in
Profession Zoom In
Part Ⅱ
Career Zoom In
Part Ⅲ
Real-Life Practice
Part Ⅳ
Listening
Reading
Speaking
Listening
Reading
Speaking
Writing Task
3
Part Ⅰ
Lead-in
Task 1
Directions: Look at the following pictures related to cross-border e-commerce and match them with the appropriate expressions in the box, and then think about how the manufacturers can stand out from the competition.
1._______________
2._______________
3._______________
4._______________
5._______________
6._______________
trade fair
online shopping
live streaming
digital economy
laws and regulations
social media
PartⅠ
Task 1
Directions: Look at the following pictures related to cross-border e-commerce and match them with the appropriate expressions in the box, and then think about how the manufacturers can stand out from the competition.
PartⅠ
Task 2
Directions: Translate the following names of e- commerce platforms. Then categorize them into two groups— B2B or B2C. The first two have been done as an example.
① Alibaba ___________________ ② AliExpress ___________________
③ DHgate ___________________ ④ Made-in-China _______________
⑤ GlobalSources ______________ ⑥ Dragon-guide ________________
⑦ LightInTheBox ______________ ⑧ Shopee _____________________
⑨ DIYTrade __________________
阿里巴巴
速卖通
敦煌网
中国制造网
全球资源网
龙之导向网
兰亭集势
虾皮
自助贸易网
PartⅠ
Task 2
Directions: Translate the following names of e- commerce platforms. Then categorize them into two groups— B2B or B2C. The first two have been done as an example.
Alibaba, DHgate, Made-in-China, GlobalSour