Unit 3（课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Product Copy Writing Learning Objectives Master how to optimize keywords. Unit ３ Master how to write product titles. Master how to write product descriptions. part 1　Lead-in part 2　Reading A part 3　Listening A & Speaking A part 4　Reading B part 5　Listening B & Speaking B part 6　Writing part 7　Case Study An Overview of Product Copy Writing A. Identify each part of the product landing page and name them out respectively. Fitee Smartwatch, Fitness Tracker for Men with Heart Rate Monitor,Waterproof,Activity Tracker, Black Colors Available: ·This smartwatch includes more practical functions, such as 24/7 monitor of real-time heart rate and calories consumption. ·It is easier to monitor your exercise duration, steps, distance. ·It can work with Android 6.0 and Bluetooth 5.0. ·You can check calls and messages via big screen. ·It has other functions like drink water reminder, excessive exercise heart rate reminder. Product Title Options Available Product Description PartⅠ Lead-in B. Below are some rules of product title writing. Put them into the Dos or Don’ts column of the following table. a. Capitalize the first letter of each word. b. Ampersands (&) should not be used in titles unless they are part of the products’ brand name. Besides, “and” should be written out in lowercase letters. c. Sizes should not be included in titles unless they are relevant to the product. d. Prices should not be included in titles. e. Suggestive commentaries (Best, #1 Seller) are not allowed. f. Don’t write the words in all CAPITAL LETTERS. g. Symbols ($,?,!) are not included. h. Colors should not be included unless the product comes in multiple colors. i. Spell out measurements (Ounce, Inch, Pound). j. All numbers should be numerals (5 not “five”). k. The seller information should not be included. l. The promotion information (Sale, 50% off) should not be included. Dos Don’ts c. d. e. f. g. h. l. a. i. j .b PartⅠ