Unit 2（课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Market Research Learning Objectives Master how to evaluate your niche market ideas. Unit 2 Master how to select products to sell online. Master how to find niche products. part 1　Lead-in part 2　Reading A part 3　Listening A & Speaking A part 4　Reading B part 5　Listening B & Speaking B part 6　Writing part 7　Case Study An Overview of Product Selection A. Look at the products below. Can you name them out and decide which category each of them belongs to? men’s watch balls USB flash drive printer caps travelling suitcase PartⅠ Lead-in Categories Office Electronics FashionAccessories Data Storage Men’sFashion Luggage Sports printer caps USB flash drive men’s watch travelling suitcase balls PartⅠ Lead-in B. Suppose you are a new entrepreneur launching an online business. Choose the proper products to sell from each category and give your reasons for your choices. calculator hat fitness tracker shuttlecock small in size light in weight light in weight with lower retail price small in size light in weight PartⅠ Lead-in Words & Expressions category [ˈkætəɡəri] n. 类别；类目 printer [ˈprɪntə(r)] n. 打印机 calculator [ˈkælkjuleɪtə(r)] n. 计算器 bowling [ˈbəʊlɪŋ] n. 保龄球 shuttlecock [ˈʃʌtlkɒk] n. 毽子 office electronics 办公电子设备 fashion accessories 时尚配饰 fax machine 传真机 fitness tracker 健身追踪器 PartⅠ Lead-in Select Products to Sell Online 　　Since there are millions of products sold online, both beginners and experienced sellers have difficulty in scanning through this enormous market and finding the best niche product. PartⅡ Reading A Discussion Task Before you read the passage, discuss with your partner and complete the following tasks. 1. Read and complete the following tip for selecting products to sell with the adjectives in the box. 　　Ideally, you should sell products that have ______ demand, ____competition, _____ profit margin, ____ seasonality impact and ____frequency (frequently replenished by consumers). high, low, large, small high low large small high PartⅡ Reading A 2. Put