Unit 2 Product Description（课件）-《跨境电商英语》同步教学（大连理工大学出版社）

Unit 2 Product Description We must uphold and act on the principle that lucid waters and lush mountains are invaluable assets, and we must remember to maintain harmony between humanity and nature when planning our development. (From Report to the 20th National Congress of the Communist Party of China) 1 After studying this unit, you are expected to: learn how to describe basic information about a product; learn how to introduce special attractions of a product; learn how to write a product recommendation letter. Learning Objectives 2 Part 1 Warming-up Part 3 Speaking Part 4 Reading Part 5 Applied Writing Part 6 Window on China Part 2 Listening Part 7 Supplementary Materials 3 Part 1 Warming-up 4 A.target market B.product line C.sales volume D. category analysis E. genuine leather F. Hoodie G.vacuum bottle H.in multicolor I.Commission I.commission Task 1 Match the following English with their Chinese equivalents. 1.多色 2.热水瓶 3.聚酯纤维 4.生产线 5.连帽上衣 6.佣金 7.真皮 8.销售量 9.目标市场 10.类目分析 Warming-up 5 Part 2 Listening 6 A. Listen and repeat. stimulation compete replicate incur considerate passion subscription Listening 7 1. It may be correct for a new seller to which are best-selling on the platforms, but it may be too competitive for the new seller. 2. The new sellers can ,based on “28 rules”, for network flow, to stimulate the exposure of 80% main products. 3. Choosing a product about which you’re passionate will make the day-to-day running of your business so much easier, thanks to that comes with doing something you love. 4. Think carefully about that isn’t easy to replicate. 5. You could run a subscription model to of customers. 6. A product that can be packaged easily and won’t break in transit will incur lower