内容正文:
Online Business
Unit 8
1
Online Business
Unit 8
Learning Objectives
After completing this unit, you should be able to:
· understand what is online business and how to start an online
business;
· know some terms and expressions related to online business;
· know how to deal with problems you may encounter when you
buy online.
2
Western Dining
Directions: The following picture includes different kinds of apps. Have you ever used these
apps? Discuss the following questions with your partner.
1. What are the functions of each of them?
2. Which do you like the most and why?
Part Ⅰ
Warm-up
3
Part Ⅰ
Warm-up
4
Directions: In the following two tasks, you are going to hear two dialogues about complaints in business cases. You’re required to complete the exercises.
advertise v. 登广告;宣传
billboard n. 广告牌
e-commerce n. 电子商务
in person 亲自
sort v. 整理,把……分类
determine v. 决定
purpose n. 目的,目标
intention n. 意图,打算
flier n. 传单
post v. 发布,公布
transaction n. 交易
set up 建立,创立
sort out 弄清楚,弄明白
mission n. 使命,任务
pursue v. 追求,从事
exit n. 退出,退场
Part Ⅱ
Subtopic 1 —What is online business?
5
drive n. 干劲;魄力
equip v. 使……有所准备;使……有能力
amongst prep. 在……之中
solution n. 解决办法
olely adv. 完全地,独自地
leverage v. 利用
clout n. 影响力
familiarity n. 熟悉;精通
differentiate v. 区分,使差异
unique adj. 独特的,独一无二的
Part Ⅱ
Subtopic 1 —What is online business?
6
Listen to the dialogue and choose the correct answer to each question you hear.
(1) A. There are not enough customers.
B. There are a lot of competitors.
C. The cost is too high.
(2) A. No, she doesn’t know how to advertise.
B. Yes, she advertises online.
C. Yes, she advertises offline.
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Part Ⅱ
Subtopic 1 —What is online business?
7
(3) A. He suggests opening new shops in other towns.
B. He suggests advertising online.
C. He suggests selling different products.
(4) A. No, no one would see the business on the Internet.
B. No, most people use the Internet to talk to each other.
C. Yes, it will help Anne reach more customers.
(5) A. Set up a website for her business.