第3章（课件）- 《跨境电子商务双语教程》同步教学（电工版）

跨境电子商务双语教程 Bilingual Course of Cross-Border E-Commerce 1 3.跨境电商产品发布与管理 3. Posting and Management of Cross-Border E-Commerce Products 跨境电子商务双语教程 Bilingual Course of Cross-Border E-Commerce 2 目 录 CONTENTS Product Posting Rules of AliExpress Platform 速卖通平台产品发布规则 3.1 Rules of Launching Products on Amazon Platform 亚马逊平台产品发布规则 3.2 Product Release Rules of Other Platforms 其他平台产品发布规则 3.3 3. 跨境电商产品发布与管理 3. Posting and Management of Cross-Border E-Commerce Products 3 Based on data analysis and the team’s resource advantages, she chooses the offline professional market or 1688 platform to buy clothes, shoes and other goods, and then sells them overseas through AliExpress, Amazon, eBay, Shopee and other platforms. In order to sell the products quickly, she prepares to download the pictures of similar products from other online shops directly, and then posts on these platforms. Is her behavior appropriate? Are requirements for products on different platforms the same?. Lead-in Case Posting and Management of Cross-Border E-Commerce Products 3. Xiao Wei’s Problem: 4 Objectives of knowledge 知识目标 Posting and Management of Cross-Border E-Commerce Products 3. Learning objectives 学习目标 To master the requirements of pricing, title and detail pages of products on different platforms. To master the picture requirements of main and auxiliary drawings of products on different platforms To master the product listing rules of AliExpress and Amazon.. To master the relevant complaint mechanism of AliExpress and Amazon.. 5 Posting and Management of Cross-Border E-Commerce Products 3. To obey the rules of each platform and select the compliant products with market potential. To complete the product image processing of cross-border E-commerce platforms as required. To write the title and detail pages of AliExpress and Amazon as required. To appeal according to the platform rules after suffering unreasonable punishment. Objectives of skills 技能目标 Learning objectives 学习目标 6 Posting and Manage