第1章（课件）- 《跨境电子商务双语教程》同步教学（电工版）

跨境电子商务双语教程 Bilingual Course of Cross-Border E-Commerce 1 1. 跨境电商绪论 1. An Introduction to Cross-Border E-Commerce 跨境电子商务双语教程 Bilingual Course of Cross-Border E-Commerce 2 目 录 CONTENTS Overview of Cross-Border E-Commerce 跨境电商概述 1.1 The Choice of Mainstream Cross-Border E-Commerce Platforms 跨境电商主流平台选择 1.2 Cross-Border E-Commerce Career Planning 跨境电商职业生涯规划 1.3 The Application of New Cross-Border E-Commerce Technologies 跨境电商新技术的应用 1.4 1. 跨境电商绪论 1. An Introduction to Cross-Border E-Commerce 3 Factories tend to sell their products to the overseas market and change their traditional sales channels to online platforms to survive. Nearly half of the offline shops are facing great challenges. But, she has no idea of the whole big picture of the cross-border e-commerce industry. Lead-in Case An Introduction to Cross-Border E-Commerce 1. Xiao Wei’s Problem: 4 Objectives of knowledge 知识目标 An Introduction to Cross-Border E-Commerce 1. Learning objectives 学习目标 To master the definition, classification and development of cross-border E-commerce. To master the global cross-border E-commerce mainstream platforms and their characteristics. To understand the relevant positions and requirements of cross-border E-commerce industry, and the direction of professional development. To understand the application and prospects of new technologies such as big data, 5G, VR in the industry. 5 An Introduction to Cross-Border E-Commerce 1. To use foreign language for cross-cultural business communication and to use computer software for daily business correspondence and other documents. To carry out online and offline research activities, collect and summarize information based on the questions. To objectively analyze one’s own characteristics and find one’s own career development direction related to cross-border E-commerce. To quickly acquire new skills in line with changes in the times and innovate in the field of work Objectives of skills 技能目标 Learning objectives 学习目标 6 An Introduction