Chapter 2（课件）-《外贸函电》同步教学（西南财经大学出版社）

Chapter Two Establishing Business Relations （建立商务关系） Lesson 6 Lesson 7 Lesson 8 主要内容 Objectives know the ways that an exporter can use to seek new customers. know how to write this kind of letters. grasp the important words and phrases learned in writing an establishing business relations’ letter. Objectives Warming-up Questions How can an exporter seek a potential customer? Suppose you are writing a letter to a potential customer to establish business relations. What will you write in your letter? Major sources banks trade directory chamber of commerce friends and business parteners trading fairs & exhibitions internet advertisements 6 Request for the Establishment of Business Relations The source of information factors Your intention in writing The business scope of your company. The reference as to your firm’s financial position and integity. Expression of your hope of receiving a reply from the recipicent. Letter 1 Dear Mr. Sesay, We owe your name and address to the Commercial Counselor’s Office of the South Africa Embassy in Beijing. They have recommended you as one of the largest importers of children’s garments of various styles and sizes. Therefore, we are writing you with a keen desire to enter into business relations with you. Because of the superior quality of our goods, our products have been accepted by domestic and overseas for over twenty years, enjoying a good reputation on the world market. We may say that should you favor us with inquiries for your specific requirements, we are in a position to supply you with first-class goods at competitive prices. We appreciate your favorable reply. 1.owe one’s name and address to 承蒙告知公司的名称和地址 We owe your name and address to the Commercial Counselor’s Office of the American Embassy in Beijing. 承蒙美国大使馆驻北京商务参赞处告知你方公司名称与地址。 2. enter into: establish 开始从事，讨论，参加，进入 enter into direct business relations with somebody It's time for us to enter into busines