Chapter 1（课件）-《外贸函电》同步教学（西南财经大学出版社）

Chapter One An Introduction to Foreign Trade Correspondence （外贸函电写作介绍） Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 主要内容 Objectives be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope. Objectives 1 An Overview of Foreign Trade Correspondence Warming-up Questions Name the ways of communication you know What is the structure of an English letter? Ways of communication Telephone Fax E-mail Letter Telegram Telex Broadly speaking, the functions of trade correspondence letters may be said to be: to deal with matters concerning business to make or to accept an offer to ask for or to convey information A good trade correspondence letter is very essential and important for a businessman. While doing a business, it usually includes establishing business relations, inquires, offers, counteroffers, acceptance, orders and declining orders, terms of payments, packing and shipment, etc. 2 Criteria for Effective Foreign Trade Correspondence Seven criteria 1.Consideration 2.Clarity 3.Conciseness 4. Concreteness 5. Correctness 6. Completeness 7. Courtesy Identify the audience. Determine the size and composition of the audience. 1.consideration Analyze the audience’s desires, problem, circumstance, emotions. Analyze the audience’s possible reaction. Determine the audience’s level of understanding. Analyze the audience’s needs. ( informational, motivational, emotional, practical needs) Have Paragraphs of Suitable Length Use Short Sentences Make Idea Clear Choose Proper, Short and Familiar Words 2.Clarity Include Only Relevant Facts 3. Conciseness Shorten or Omit Words or Expressions Avoid Unnecessary Repetition 4. Concreteness The writing should be specific, definite and vivid rather than vague, general and abstract. Abstract Concrete A significant loss A 53 percent loss In the near future By Thursday noon Light in weight Feather light The majority 70 percent Wrong Sentences Correct Sen