Unit 21 (课件）-《外贸英语口语》同步教学（西南财经大学出版社）

Agency (代理) Unit Twenty-one 1 目录 Directory. Warm-up Key Terms Background Information Dialogues 参考译文 Notes Exercises 2 第一节 Warm-up 3 Warm-up One of the international practices commonly used is agency, whereby a principal entrusts an agent to behave on his behalf in the targeted market in a specific area and during a specific period of time. The agent obtains commission or a certain percentage of the total sale volume as the remuneration for his service. Agency is widely used because it saves a lot of cost for the companies who want to expand their foreign market. Agency is more and more used both in the international market and the national market. Under agency, the principal can control the targeted market much more easily. The agents and the principals usually have stable relationship, which may benefit both parties. 4 第二节 Key Terms 5 Key Terms agency /ˈeɪdʒənsɪ/ n. 代理 sole agent 独家代理 principal /ˈprɪnsəpl/ n. 委托人 remuneration /rɪˌmjuːnəˈreɪʃn/ n. 补偿 entrust /ɪnˈtrʌst/ v. 委托 exclusively /ɪksˈkluːsɪvlɪ/ adv. 专有地; 排外地 general agent 总代理 be entitled to 有资格的;有权利的 authorization /ˌɔːəraɪˈzeɪʃn/ n. 授权;委任 guaranty /ˈgærəntɪ/ vt. 保证 advertising fee 广告费 objection /əbˈdʒekʃn/ n. 反对,异议 6 第三节 Background Information 7 Background Information An important form of international trade is agency, through which manufacturers can expand their foreign market easily at very low cost. Agency is a popular way. However, agency has some disadvantages as well. One of the utmost concerns about agency is that the manufacturer may lose the control of the target market. However, lucky for the manufacturer, there are several kinds of agencies available for him to choose, depending on how much they want to control his agents. Agents can be divided into three types based on the different scopes of authority the principal gives to the agents: the general agent, the sole agent(the exclusive agent) and the agent. General agent refers to a person who distributes the goods and takes up w