Unit 6(课件）-《外贸英语口语》同步教学（西南财经大学出版社）

E-commerce (电子商务) Unit Six 1 目录 Directory. Warm-up Key Terms Background Information Dialogues 参考译文 Notes Exercises 2 第一节 Warm-up 3 Warm-up E-commerce,or electronic commerce(EC),is the commercial activities affected with electronic tools,including the old telegraph, telephone, TV, etc. Nowadays E-commerce mainly refers to the business activities realized through the Internet. E-commerce appeared in the 1960s and has made its great progress in the 1990s. It covers a wide range. Generally speaking,it can be classified into four types ,they are B2B (business to business), B2C (business to customer), C2C (customer to customer) and C2B(customer to business). With the increase of the number of domestic Internet users,it becomes more and more popular to do shopping through the Internet. There are more and more E-commerce websites and the market share of E-commerce is becoming larger and larger. 4 Warm-up The advantages of E-commerce are: it can create more trade opportunities, reduce the trade costs, increase trade efficiency, simplify the trade flow, change the trade modes and drive the economic reforms, etc. There are also disadvantages. The problems lie int he lack of completely and universally applicable law and the perfect network security. 5 第二节 Key Terms 6 Key Terms commerce /ˈkɒmɜːs/ n. 商务 E-commerce 电子商务 electronic /ɪˌlekˈtrɒnɪk/ adj. 电子的 electronic tools 电子工具 B2B(business to business) 企业对企业 B2C(business to customer) 企业对个人 C2C(customer to customer) 个人对个人 C2B(customer to business) 个人对企业 trade opportunity 贸易机会 simplify /ˈsɪmplɪfaɪ/ v. 简化 trade flow 贸易流程 trade mode 贸易模式 reform /rɪˈfɔːm/ n. 改革 economic reform 经济改革 universally /ˌjuːnɪˈvɜːsəlɪ/ adv. 广泛地 applicable /əˈplɪkəbl/ adj. 适用的 transaction /trænˈzækʃn/ n. 交易 platform /ˈplætfɔːm/ n. 平台 real shop 实体店 digital /ˈdɪdʒɪtl/ adj. 数码的,数字的 profound /prəˈfaʊnd/ adj. 深刻的 traffic /ˈtræfɪk/ n. 交通 facilitate /fəˈsɪlɪteɪt/ v. 促进 substantial /səbˈstænʃl/ adj. 实质的,实在的 7 Key Terms discount /ˈdɪskaʊnt/