Unit 5(课件）-《外贸英语口语》同步教学（西南财经大学出版社）

Business Communication (商务沟通) Unit 5 1 目录 Directory. Warm-up Key Terms Background Information Dialogues 参考译文 Notes Exercises 2 第一节 Warm-up 3 Warm-up The essence of business communication is to establish the business commonality so as to improve mutual understanding, or to reach a consensus to achieve high working efficiency. In the communicating process, the first thing is to have an explicit purpose, then make expectations and anticipations. During the process, the following points are quite important: Empathy: We should put ourselves into the others shoes so as to understand the others and push the communication forward smoothly. Mutual respect: This is the basic rule in business communication. Initiative: The communication shall be carried on initiatively. 4 Warm-up Unemotional: Emotions shouldn‘t be put in the process. Therefore, when carrying on a communication, remember to be rational, and do not let your emotions control you. Seek common ground while reserving differences. Patience: We should be patient and never give up easily. Even if we have only very slim hope, we should continue trying to get the best result. Smile: No one likes gloomy sky, so put on your smile and it shall be like the sun shining. Keep promises: The basis of business communication is to keep promises. If we cannot keep promises, it is meaningless to do all the previous work. 5 第二节 Key Terms 6 Key Terms essence /ˈesns/ n. 实质 commonality /ˈkɒmənəltɪ/ n. 共同点 business commonality 商务共同点 consensus /kənˈsensəs/ n. 共识 reach a consensus 达成共识 explicit /ɪkˈsplɪsɪt/ adj. 清晰的 purpose /ˈpɜːpəs/ n. 目的,企图 empathy /ˈempəɪ/ n. 换位思考 initiative /ɪˈnɪʃətɪv/ adj. 积极主动的 emotional /ɪˈməʊʃənl/ adj. 情绪化的 rational /ˈræʃnəl/ adj. 理智的 slim /slɪm/ adj. 微薄的,苗条的 gloomy /ˈluːmɪ/ adj. 阴暗的 seek common ground while reserving differences 求同存异 patience /ˈpeɪʃns/ n. 耐心 keep promises 信守承诺 courtesy /ˈkɜːtəsɪ/ n. 礼仪 greet /ˈriːt/ v. 问候 address /əˈdres/ v. 称呼,演说 euphemistic /ˌjuːfɪˈmɪstɪk/ adj. 委婉的