Unit 3(课件）-《外贸英语口语》同步教学（西南财经大学出版社）

Product Introduction (产品介绍) Unit 3 1 目录 Directory. Warm-up Key Terms Background Information Dialogues 参考译文 Notes Exercises 2 第一节 Warm-up 3 Warm-up If you want the customers to accept your product, you must let them understand your product. So a successful and attractive product introduction is the foundation. Each customer has demand. How to stimulate the customers purchasing desire and make them choose your product? You should rely on the product introduction. An attractive product introduction concerns properties, features, specifications, applications, capabilities, operation, maintenance, pricing, after-sale service, etc. It is well-known that demand or potential demand is generated through sales promotion, advertising, pricing, personal selling, product planning and publicity. So firstly, it’s better to know your customers needs and interest, then according to these, carry out proper promotion plans. Secondly, there are many similar goods on the market, therefore,it’s also an efficient way to emphasize on the special characteristics, best-selling point, and superiority of your product. Thirdly, let the credible figures and data talk to gain the customers trust. After obtaining the customers trust to the product, the customers may have strong purchasing desire to the product of your company. Thus, a successful and attractive product introduction is born strategically. 4 第二节 Key Terms 5 Key Terms stimulate /ˈstɪmjʊleɪt/ v. 刺激;激励 potential demand 潜在需求 sales promotion 促销 publicity /pʌbˈlɪsətɪ/ n. 宣传,宣扬;宣传 业;广告宣传工作 superiority /suːˌpɪərɪˈɒrətɪ/ n. 优越(性), 优等,优势 maintenance /ˈmeɪntənəns/ n. 维持;维 护,保养,维修 technique /tekˈniːk/ n. 技巧,手法,技术 dealer /ˈdiːlə(r)/ n. 商人,经销商 circulation /ˌsɜːkjəˈleɪʃn/ n. 流通,循环, 传播 cotton /ˈkɒtn/ n. 棉 linen /ˈlɪnɪn/ n. 亚麻布;亚麻织品 woolen /ˈwʊlɪn/ n. 羊毛 nylon /ˈnaɪlɒn/ n. 尼龙 as/so long as 只要,如果,假使 fashion /ˈfæʃn/ n. 时髦,时尚 in fashion 时髦的 out of fashion 过时的 be imported from…从……进口 be exported to…向……出口 admiration /ˌædməˈreɪʃn/ n.