unit 6（课件）- 《新商务英语听说教程4》同步教学（清华大学）

A: Lead-in 2 Learning Objectives 1 D: After-class Activities 5 B: Listening Focus 3 4 C: Work Step by Step 1 Learning Objectives to distinguishing facts from opinions in listening practice;  to get information about the company vision;  to identify the company vision;  to describe the company vision. In this unit, you will learn A: Lead-in 2 Icebreaker Reading Aloud Icebreaker How can a company be successful in exploring the overseas market? Look at the pictures below and answer the questions. Icebreaker What’s the KFC’s company vision according to the video clip? Reading Aloud What are the roles of a company vision? What is the definition of a company vision? In what kind of situations do we use company visions? According to the passage, why is a company vision important? Reading Aloud Questions: The term “company vision” refers to an explanation, usually in written form, of what a person or business wants to be or get done at some later point in time. It identifies goals, providing direction to activities and motivating people to move forward. The vision statement of a company is usually short, with many being just one sentence. It is common for people to use them on business websites or company materials, as well as on resumes and applications. The company vision statements are important because they indicate the primary goals a business has. They don’t always lay out a precise plan for how to achieve those goals, but by outlining objectives clearly, they make it possible to come up with strategies or techniques to move forward in a very specific direction. Their main purpose therefore is to orient everything a company or person does. 3 B: Listening Focus Listen to the following five statements carefully， and then write F in the blank if the statement is a fact and O if it is an opinion. B. Listen to the following sentences and choose F (Fact) or O (Opinion) to each of the sentences. 4 C: Work Step by Step Task 3 Task 1 Task 2 Getting