unit 1（课件）- 《新商务英语听说教程4》同步教学（清华大学）

A: Lead-in 2 Learning Objectives 1 D: After-class Activities 5 B: Listening Focus 3 4 C: Work Step by Step 1 Learning Objectives In this unit, you will learn to recognize signposts words;  to get to know the features of organizational culture;  to discuss how to build a positive organizational culture; to talk about the organizational culture of a company. A: Lead-in 2 Icebreaker Reading Aloud Icebreaker What have you learned about insurance? What foreign-funded insurance companies in China do you know? Say something about one of them. Look at the pictures below and answer the questions. Icebreaker How much do you know about Baidu besides their search engine? Name at least ten facts about Baidu. Reading Aloud Why do we think of the organizational culture as the personality of a company? Why do the members of an organization soon come to sense their organizational culture? Why do we think it so hard to express organizational culture clearly? As a system, what respect does organizational culture embody in? Reading Aloud Questions: Reading Aloud Basically, organizational culture is the personality of the organization. This Culture is comprised of the assumptions, values, norms and tangible signs of organization members and their behaviors. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that’s difficult to express distinctly, but everyone knows it when they sense it. Reading Aloud For example, the culture of a large corporation is quite different from that of a hospital or a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they talk about, what members wear, etc.—similar to what you can use to get a feeling about someone’s personality. Organizational culture can be looked at as a system. Inputs include feedback from, e.g., society, professions, laws, stories, values on competition or service, etc. Reading Aloud The