unit 4（课件）- 《新商务英语阅读教程2》同步教学（清华大学）

Section A: Lead-in 2 Learning Objectives 1 Section D: After-class Activities 5 Section B: Listening Focus 3 4 Section C: Work Step by Step 1 Learning Objectives In this unit, you will learn to understand the importance of marketing; to get basic information about marketing; to master the new words and expressions related to marketing; to grasp the reading skill — topic sentences. Section A: Lead-in 2 I. Where can you get money if you want to start a business? Directions: Match the words or expressions in the box with the pictures. II. Describe the above pictures. Directions: Work in pairs to give some details of marketing methods (What can you see in these pictures). 3 Section B: Embracing English The Importance of Marketing for Successful Business Is Traditional Marketing Still Alive? Pre-reading Task: Answer the following questions before reading the text. The Importance of Marketing for Successful Business The Importance of Marketing for Successful Business How is marketing defined according to the text? What will happen to a company if there is no marketing? How important is reputation to a company? What is the relation between marketing and healthy competition? Why do you think marketing can be very expensive? II. Choose the best answer for each of the following questions according to the text. II. Choose the best answer for each of the following questions according to the text. II. Choose the best answer for each of the following questions according to the text. II. Choose the best answer for each of the following questions according to the text. II. Choose the best answer for each of the following questions according to the text. Pre-reading Task: Answer the following questions before reading the text. Is Traditional Marketing Still Alive? burning adj. 急切的 go broke 破产 buzz n. 时尚氛围 correspond v. 符合 look...up 查询 pre