Chapter4 Part2（课件）-《跨境电商物流英语》同步教学（北京邮电大学出版社）

Chapter 4 Cross-border Shipping of Main Platforms CONTENTS Amazon Shipping Part 1 Part 2 Amazon FBA Part 3 AliExpress Part 7 LightInTheBox eBay Part 5 DHgate Part 6 Part 4 AliExpress Dropshipping ☆ learn the concept of cross-border e-commerce ☆ learn the concept and development of cross-border logistics ☆ learn the differences and features of various cross-border logistics ☆ learn some information of Chinese cross-border e-commerce logistics Objectives ☆ learn the different logistics policies of cross-border e-commerce platforms ☆ learn the features of cross-border platform logistics ☆ learn how to choose proper cross-border logistics Part 2 Amazon FBA Fulfillment by Amazon (FBA) is an Amazon solution that helps clients reach more customers with benefits like fast Prime delivery and easier selling across the world. Increased customer reach generally means more sales. Simply send Amazon products, and Amazon will take care of storage, delivery to customers,order Shipping of Main Platforms customer service and returns handling, which is illustrated in Figure 4-1. 1. What Is Fulfillment by Amazon? 5 Figure 4-1 Flowchart of Amazon FBA Earn the Prime Badge. Since FBA products are fulfilled by Amazon, they carry Amazon’s promise of fast delivery and trusted customer service. Amazon hence gives clients Prime-eligible FBA products the Prime Badge and makes them among the first that millions of loyal customers see—including on Prime Day, one of Amazon’s biggest shopping events. Increased reach to Prime customers can mean increased sales. 01. 2. FBA Benefits (1) FBA makes products more visible to buyers, increasing sales potential. The Prime badgewith Fulfillment by Amazon (FBA) can help to increase sales on Amazon. 02. Win the Buy Box. When there is more than one seller for a product, the offer that wins the Buy Box appears first on the product detail page. Buyers are more likely to add that offer to their basket. Since F