unit 4（课件）- 《新商务英语阅读教程3》同步教学（清华大学）

Section A: Lead-in 2 Learning Objectives 1 Section D: After-class Activities 5 Section B: Listening Focus 3 4 Section C: Work Step by Step 1 Learning Objectives In this unit, you will learn to understand how to optimize the E-business; to get to know pros and cons of E-business; to master the new words and expressions related to E-business; to practice reading skill — telling opinions from facts; to grasp job skill—reading and understanding business letters. Section A: Lead-in 2 I. Match the words or expressions in the box with the pictures below. II. Work in groups to describe one of the above pictures. 3 Section B: Embracing English Optimizing the E-business Pros and Cons or E-business Pre-reading Task: Answer the following questions before reading the text. Optimizing the E-business How much do you know about the web sites? Why are web sites important in your life? Did you have an experience of shopping on line? What do you think about it? The global enterprises of today must optimize their Web site to maximize the power of the Web’s ability to drive business and increase sales. In B2B or B2C Web site design, usability and content are the top considerations as companies focus on success and satisfaction ratings of the customer and partner experience . Optimizing the E-business The customer and partner experience has become increasingly important in recent years because of growing competition across all sectors. People won’t hesitate to go elsewhere if they are not getting the kind of service they want, whether online or offline. Therefore, a consistent approach and smooth execution of the buying experience is crucial for retaining customer loyalty and ensuring that brands are enhanced by a positive experience rather than damaged by inconsistencies. Following are key areas on which to focus to ensure a good B2B or B2C customer online experience. Design and content is the key. To make the site informative a