unit 2（课件）- 《新商务英语阅读教程3》同步教学（清华大学）

Section A: Lead-in 2 Learning Objectives 1 Section D: After-class Activities 5 Section B: Listening Focus 3 4 Section C: Work Step by Step 1 Learning Objectives In this unit, you will learn to understand the definition and the contents of budgeting; to get basic information about budgeting; to master the new words and expressions about budgeting; to practice reading skill—interpreting texts by going outside it; to grasp job skill—reading and understanding short texts from business settings. Section A: Lead-in 2 I. Match the words or expressions in the box with the pictures below. II. Work in groups to describe one of the above pictures. 3 Section B: Embracing English Prepare a Working Budget for Business Success Budgeting Pre-reading Task: Answer the following questions before reading the text. Prepare a Working Budget for Business Success What do you know about a budget? Why should you have the habit to make a budget for yourself or your family? What elements should a budget have? No matter how small, businesses must use budgeting and have a working business budget for good financial management. Entrepreneurs are usually so focused on the product or service they are offering the market that managing finances comes as a distant second to them. Budgeting is usually put off as new business owners are busy and do not want to spend much time on financial matters and this is where they make their mistake. Small businesses that avoid the financial details are far more likely to fail than small businesses that pay attention to such financial details. Prepare a Working Budget for Business Success The term “working budget” means that the budget is a work in progress. The owner looks at it every day, consults it, follows it, and makes adjustments for the business. A working financial budget is necessary from the time an entrepreneur conceives an idea to when that idea is put into operation. An entrepreneur cannot know if an idea