Unit 8（课件）- 《新商务英语综合教程2》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Fun Time 5 Section B: Readings 3 4 Section C: Grammar 1 Learning Objectives In this unit, you will get to know about the roles of sales and sales department in business, and the importance of good after-sales services; learn about how to achieve success in sales and how to provide good after-sales service; grasp the vocabulary related to sales in this unit; review substitution and ellipsis. Section A: Lead-in I. What do you think makes a good advertisement? 2 II. Do you want to be a sales professional? Why or why not? 3 Section B: Readings The Secret to Sales Success After-sales Services and Its Whats, Whys and Hows Pre-reading Questions: 1. What’s the importance of sales in businesses? 2. What role does the Sales Department play in a company? 3. Suppose you are a salesperson, then what will you do to achieve great success? The Secret to Sales Success Despite all the hints, tips, and surefire ways given to be a success in the world of sales, everything really boils down to one basic idea. To be successful in sales or business you have to put the focus on solving the prospect or customers problems. The more problems you solve the more successful you will become. In most cases a successful sale begins with a sales story. Your unique story, told people every day, will give you the opportunity to offer your service or product and provide them with the opportunity to have something that they never had before. The exposure needed is really a matter of building valuable relationships. If you are not making enough sales, it is most likely because you are not building relationships with enough of the right people. After all, a sale cannot be made until you have a relationship with an individual or entity that likes and trusts you. The sale is more than just getting their signature—it is also about gaining their trust and belief in your products. Present your sales story in such a way that your consumer u