Unit 7（课件）- 《新商务英语综合教程2》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Fun Time 5 Section B: Readings 3 4 Section C: Grammar 1 Learning Objectives In this unit, you will get to know the importance of advertisement; learn how to choose effective advertising techniques; grasp the vocabulary related to advertisement in this unit; review basic rules for inversion. Section A: Lead-in I. What’s the relationship between production planning and production process? 2 II. What does this picture describe and what information can you get from it? 3 Section B: Readings Effective Advertising Techniques Web Advertising Pre-reading Questions: 1. Do you know advertisement? Why or why not? 2. Do you believe in the advertisements? 3. How can you make your advertisements eye-catching? Effective Advertising Techniques Advertisements are created to generate interest of the consumer, and to facilitate increased consumption of products and services. Mediums used to propagate information are television, radio, cinema, video games, the internet, banners, billboards, and print media like newspapers and magazines. Although not everyone “buys” the message transmitted through the advertisements, at certain times intrigue is triggered. Advertising is a billion dollar industry in American alone. Not only do the advertisers create advertisements, but they spend large sums to run, test, and measure advertising effectiveness. Advertising techniques can be diverse. All creative advertisers use some of the following effective advertising techniques and tricks to grab the attention of a potential consumer and turn it into sales. Nothing works better than this technique. Humans, by nature, are always drawn towards the unknown, or in this case something new and advanced. Arousing curiosity with words, prints, images or visuals will make an impact. On average, an individual spends less than five seconds to go through an entire advertisement. If your subject does not arouse curiosity immediately, it is a