Unit 2（课件）- 《新商务英语综合教程2》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Fun Time 5 Section B: Readings 3 4 Section C: Grammar 1 Learning Objectives In this unit, you will get to know about the role, qualities and responsibilities of a Public Relations (PR) manager; learn how to successfully accomplish your future PR internship; grasp the vocabulary related to public relations in this unit; review relative clauses. Section A: Lead-in I. How do you define Human Resources? 2 II. What does a career in Public Relations usually involve? 3 Section B: Readings What Does a PR Manager Do? My Advice for PR Interns Pre-reading Questions: How is Public Relations (PR) defined? What qualifies a person to be a PR manager? What is generally the prospect of a PR manager? What Does a PR Manager Do? Public Relations (PR), is all about managing an organization’s reputation with the public and, in particular, clients. At the helm of managing a company’s public image, is the public relations manager, who oversees the efforts of his team in maintaining a favorable image of the company in the world of business. With his expertise, a PR manager, can create a strong corporate image for his company, which would get other corporate players interested in entering into business with it. If you are planning on framing a career in this field of management, read on. A public relations manager plays an important role in communicating the company’s policy. In this effort he may use all forms of media and communications. He researches, writes press releases and makes sure that they reach the target audience. He is actively involved in preparing publicity brochures, handouts, promotional videos and multimedia programs that serve to inform the company’s policies to the public. A public relations manager forms an important bridge between the company, the media, and other organizations. He answers all questions related to the company’s strategies. Besides managing the company’s publicity strategies, the ma