Unit 4（课件）- 《新商务英语综合教程3》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Cultural Tips 5 Section B: Readings 3 4 Section C: Language Skills in Focus 1 Learning Objectives In this unit, you will learn to understand the advantages and disadvantages of E-business; to provide excellent customer service in E-business; to grasp the vocabulary related to E-business; to master the translation skill on conversion of verbs; to practice the writing skill on paragraph structure. Section A: Lead-in What kind of benefits does a company usually offer to employees? 2 II. What does the picture describe and what information can you get from it? 3 Section B: Readings Advantages and Disadvantages of Electronic Commerce (e-commerce) Important Factors to Consider in Customer Service Pre-reading Questions: 1. Do you like shopping online? Why or why not? 2. Which websites do you usually visit when doing e-shopping? 3. Which of the following goods do you prefer to buy online: books, shoes or snacks? Advantages and Disadvantages of Electronic Commerce (e-commerce) Electronic commerce, or e-commerce, refers to business activities like the selling and purchasing of products and services carried out over electronic systems like the Internet and computer networks. The history of e-commerce dates back to 1970, when for the first time, electronic data interchange (EDI) and electronic fund transfer were introduced. Since then, the rapid growth of e-commerce has pervaded in almost every aspect of business such as supply chain management, transaction processing, Internet marketing, and inventory management. But like any conventional business, electronic commerce is also characterized by some advantages and inherent drawbacks. Let us take a look at some of these important advantages and disadvantages of electronic commerce. The greatest and the most important advantage of e-commerce, is that it enables a business concern or individual to reach the global market. It caters to the demands of both the