Unit 6（课件）- 《新商务英语综合教程3》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Cultural Tips 5 Section B: Readings 3 4 Section C: Language Skills in Focus 1 Learning Objectives In this unit, you will learn to get to know about trade fair; to prepare for a trade fair; to grasp the vocabulary related to a trade fair; to master the translation skill on inversion; to practice the writing skill on coherence Section A: Lead-in Could you list some foreign products in your daily life? 2 II. What do you know about trade fairs? Could you offer some examples? 3 Section B: Readings What Can Be Done with a Trade Fair? Preparing for a Trade Show Pre-reading Questions: 1. How many terms can we apply when we refer to “trade fair”? 2. What is the full name of MICE? 3. What preparation should you make for a trade show if you want to attend it as an employee of a company? What Can Be Done with a Trade Fair A trade fair is an event where companies involved in a certain industry gather to exhibit their products, learn about current trends in their industry, and gain knowledge about their competitors. Trade fairs provide opportunities for selling, reinforcing existing business relationships, and launching new products. Trade fair events may attract hundreds of exhibitors and tens of thousands of visitors over a period of several days to a week. So what can be done if you want to attend a trade fair? Finding the fair that best meets your company’s needs is of great importance, since exhibiting is a costly proposition. In order to avoid committing to a trade fair that provides little in the way of new business or contacts, companies can take the following precautions: identify target audience, scout potential fairs, and weigh the value of exhibiting. Once a business owner has decided to attend a specific trade fair, there are steps that he or she can take to ensure that it is a successful and profitable endeavor. Of course, fairs will vary in content, character, and tone from industry to industr