Unit 7（课件）- 《新商务英语综合教程3》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Cultural Tips 5 Section B: Readings 3 4 Section C: Language Skills in Focus 1 Learning Objectives In this unit, you will learn to understand the evolution of logistics; to get to know different means of transportation in shipping goods; to grasp the vocabulary related to logistics; to master the translation skills on positive expression and negative expression; to practice the writing skill on complementary principle. Section A: Lead-in Please list some necessary measures you should take when preparing a trade fair? 2 II. How can people deliver goods to other places? 3 Section B: Readings Evolution of Logistics Basic Means of Transportation Pre-reading Questions: 1. How are your on-line shopping commodities delivered to your home? 2. How does the logistics influence our life? 3. Please talk about your understanding of logistics. Evolution of Logistics Logistics has been playing a fundamental role in global development. In each country, a large amount of money is spent annually in logistical activities. Therefore, a quick look back can be enlightening. Since the construction of the pyramids in ancient Egypt, logistics has made remarkable strides. Time and again, brilliant logistical solutions have formed the basis for the transition to a new historical and economic era. Examples of such fundamental progress include the invention of the sea cargo container and the creation of novel service systems during the 20th century. Both are integral parts of globalization today. To build the Great Pyramid of Giza, which is 146 meters high and weighs 6 million tons, the Egyptians needed sophisticated material transport equipment capable of moving the massive building blocks and putting them into place1. Even today, we still cannot fully explain how such level of precision was achieved using the hoisting equipment and means of transport available around 2700 B.C. The revolutionary invention of rowing vessels crea