Unit 4（课件）- 《新商务英语综合教程4》同步教学（清华大学版）

Section A: Lead-in 2 Learning Objectives 1 Section D: Cultural Tips 5 Section B: Readings 3 4 Section C: Language Skills in Focus 1 Learning Objectives In this unit, you will understand how a wide variety of forces influence stock market; understand how stocks and the stock market work; grasp new words and expressions about the stock market; know the differences between English and Chinese color words and the skills for their translation; to write different types of compositions. Section A: Lead-in 2 How can a board of directors bring success to its corporate? What do you know about the stock market? 3 Section B: Readings Understanding the Stock Market How Stocks and Stock Market Work Pre-reading Questions: Do you know anything about stock? Have you ever seen a stock market? What does it look like? If you are going to buy a stock, what are the factors you will consider? Understanding the Stock Market Many traders have knowledge of the technical details of the stock market — what a dividend is; using moving averages; what type of order is best for a particular situation. Not many really understand the market as an almost-living entity though. It is something that changes by the second and can be influenced by a wide variety of outside forces that are not always completely understood. To become a success at trading, it is necessary that you understand what the market does and why it does it. The market does not act in a vacuum; its performance is dictated by a million moving parts that all have a role to play. When we talk about driving forces, we are talking about external and internal people, events, and trends that cause movements in the market. What causes prices to rise? What causes prices to fall? What creates bear markets? What creates bull market? As with most things in an economy, the stock market is driven mainly by the laws of supply and demand. Each stock represents a company that in turn represents products and services that are de